Video

How Can You Target Market Your Cleaning Business for Growth?

Who do you WANT to clean? Careful! You may be tempted to answer with a quick, “Well, everyone and anyone who needs cleaning! Right? “Well, not so fast. In this video we reveal how picking who you want to clean can make the difference between having a fun, growing, and profitable cleaning business… and one that’s floundering and frustrating to run.Thanks for watching our video “How Can You Target Market Your Cleaning Business for Growth?” but also be sure to check out our video, “What’s the ONE Secret to Growing a Successful Cleaning Business?” because we’re going to tackle that question head on; and the answer may surprise you.Plus, we hope you continue to check out Dan’s weekly videos in the future to hear his latest ideas, tips and strategies ‘concerning things you’re concerned about’, such as how to bid cleaning jobs profitably. You’ll quickly discover practical keys about what it really takes to flip a cleaning company from painful to profitable. Want to flip yours?

5 Comments

myles brown says:

January 21, 2020 at 1:51 AM

thanks for amazing tips to grow my business Senate Cleaning is committed to providing clients with the best office cleaning services in Maryland, Washington, and North Virginia areasCommercial cleaning Beltsville

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Svetlana says:

March 20, 2020 at 6:57 PM

Dan, I really appreciate these tips, knowledge and wisdom I am learning from you to be a successful company in the future. God is good! Have a great weekend! 🙂

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1. CleanGuru says:
  
  March 21, 2020 at 3:56 PM
  
  Thanks Svetlana, glad you’re finding my videos helpful Wishing you all the best, Dan
  
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Tameka says:

April 29, 2023 at 10:05 PM

Hello Dan, im interested in commercial cleaning small business and industrial building. How can your business help me. To find customers

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1. CleanGuru says:
  
  April 30, 2023 at 6:05 PM
  
  Hi Tameka, Thanks for your note and question.First, it’s exciting to hear of your plans to grow your cleaning business. I will be sure to email you a free pdf copy of my book, which includes many of the strategies by business partner Tony and I used to grow our cleaning business.As you can imagine, it’s a good idea to have an detailed marketing strategy with multiple steps that build one on top of the other to attract clients to CALL YOU, to ask for a bid!However, here are a couple ‘keys’ steps:1. Decide on who you want to clean. Rather than a broad, shotgun approach, we suggest cleaning businesses target a certain type of building or customer ( i.e. medical and professional offices that require 3-5 nights per week cleaning that can be performed in the evening after 5 PM.)2. Once, you determine who you want to clean, we suggest you build a list of companies that meet that criteria. There are many ways to do this. For example, online business list sites can be helpful in doing this.3. Next, you can call each location to determine the name of the person or persons responsible for hiring the cleaning service at the buildings on your list.4. Then, we recommend you begin to send a series of powerful direct-response marketing pieces to the attention of the decision maker (the person in charge of hiring the cleaning service) at the businesses on your targeted list, following a preset schedule. <pThe creation of the powerful messages, including Measurable Guarantees of Performance, and proper formatting of the necessary elements of an effective marketing piece are some of the most important, yet challenging, parts of the process. We worked hard to make sure our marketing message was much more powerful than 'We are bonded, licensed and insured.'As you can imagine, there is a great deal that goes into effectively implementing the steps and strategies above, but we hope you find the information provided above useful.Best regardsDan
  
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