That Little Something Extra

A while back, we talked about how the P.S. at the very end of a sales letter is one of the MOST read parts of the letter.Seems make sense, at first. How can such a small thing, capture so much attention compared to the large body of the letter?Call it human nature. Call it whatever you want – it just does.In the same way, OTHER little things you do or say in your work with prospects and clients – seem to have a disproportionately BIG response.Let’s take a LOOK.My car repair guy takes an EXTRA minute or two to carefully review everything the know about my car’s maintenance situation, every time – even if I’m just getting an oil change.My insurance guy goes a little ABOVE and BEYOND by making personal notes and suggestions on any report he give me. He could just had me the standard form – but he goes out of his to add personal comments, so it’s easier for me to understand.Bottom line – they each give a little something extra.What is ‘that LITTLE something extra’ you can offer in your cleaning business to serve and impress your prospects and clients in a BIG way?You can do this, you really can!Dan